Saturday 1 March 2008

Food for Thought

Well, following on from my last topic of Organic food v Supermarket food, I would like, I suppose, to have a bit of a rant about supermarket shopping generally.

Today, we tried to go shopping – for normal stuff, salad, bread etc. After categorically stating I would never go back to our local Tesco after last weeks chaos, we went to our less than local Tesco Extra store.

I suppose I should really explain what happened last weekend before continuing…. We got to Tesco, queued to get into the car park, managed to grab one of the last few trolleys that were left, and then proceeded to manoeuvre around the hoards of people that seemed to have descended on the store. At one point I got so frustrated by the whole experience I stood in the middle of isle blocked with people, trolleys and internet shopping staff and said “I hate this Tesco, I really, really hate it! I hate it soooo much, I swear to God I am NEVER coming back here!!” and I meant every word and hadn’t exactly said it quietly. There were a few raised eyebrows from other shoppers, although I did get one knowing nod from the lady who was squashed next to one of the shelves. Then as if to add an extra evil twist, we then had queue to get out of the car park.

Anyway, back to this week…. We got to Tesco Extra, and queued to get into the car park (again), drove around the car park not finding a parking space twice before leaving and feeling frustrated. Still needing shopping, we decided to try something completely different and go even further a filed and go to Morrisons. Got there, found a parking space relatively easily, and feeling hopeful entered the store. We were met by utter madness. People everywhere! And of course, now it becomes clear why the entire world was out shopping today, its Mothers Day tomorrow. The basket that we had picked up on the way in was quickly abandoned in an isle and we left hurriedly, and once again shopping-less and feeling frustrated.

Ok, so, “third time lucky” they say, we made our approach to supermarket number three – Sainsbury. So far it looked good, no queuing to get in, we found a parking space easily, even picked up a trolley without any problems. Then we entered the store…. For the first time in the past two weeks, shopping actually wasn’t the traumatic experience we were preparing ourselves for, it was fine! We came away with all the shopping we wanted with a minimum of fuss, but feeling relieved that we had actually finally achieved what we had set out about 2 hours earlier to do.

I guess, my question really is, why on earth is shopping like this. It shouldn’t be. Everyone has to do it, and we can now do this 7 days a week and quite often 24 hours a day. So why is it at the weekend, when everyone should be doing “fun” shopping in town for clothes etc. are they now going to Tesco, Asda and all the other big supermarkets. To me this really doesn’t make sense. Is it that society is getting greedier? or is that more people are working between Monday and Friday so the weekend is the only opportunity? Is it the fault of the supermarket or consumer? – Why? And when did this happen? It hasn’t always been like this.

I am perhaps over analysing this social hobbit a little too much, but the sheer frustration and annoyance we went though today is beginning to be a regular thing and am really beginning to understand the popularity of internet shopping (although that in itself poses questions – if more people are grocery shopping online, whey are they at supermarkets as well?).

Exploring a couple of these ideas, the supermarkets certainly don’t seem to help the whole shopping experience at times. Parking is obviously important, especially if the store is out of town, but is it absolutely necessary to cram cars in like sardines in a can? This I know isn’t solely restricted to supermarkets, as I recall recently getting into a parking space at a local shopping outlet and not being able to open the doors of our car wide enough to get out. It does seem that unless you have Smart car, its virtually impossible to park in a sensible sized parking space.

It also seems that as these stores get bigger and, obviously want to stock more products, the isles get smaller and smaller. I may as well also point out, whey do they put fruit and veg at the front of the store when all the heavy stuff is at the back – so, you put all your nice fresh soft and squashy fruit and veg in the bottom of the trolley and then pile in the bottles and frozen goods on top? Is this really practical?

Consumers play an equally big part in making grocery shopping quite unbearable. The bigger the trolley the ruder people seem to get! Is there any reason why people can’t just use the words “excuse me” when reaching for something you’re stood in front of? Or, equally say “sorry” when they ram you with their basket? And whilst on the subject of consumers, what on earth do people do with the quantities of things they buy? Admittedly, we have no children, and although are on a tight budget we can more or less not have to think too hard about how much we buy to put in the freezer. But it does astound me when I see people buy goods in the quantities they do – what do you do with 48 packets of crisps?

What worries me is that there used to be trends in shopping, Christmas, Easter, Public Holidays, would always increase supermarket popularity. Now every day is the same. It does seem to me that people and stores alike are getting greedier. Consumers with the goods they buy, and stores with the goods they sell and profits they make. Is there an end? Will things change with people being encouraged to ditch cars for a more eco-friendly mode of transport? Questions, I’m sure, that will get answered in time. I can only hope, however, that shopping in the future will not be the experience I am now finding it.